Every year I reflect on my business plan from the year before. I ask myself specific questions about my business, my goals, were they met, were they realistic? I ask my self similar questions about my personal life too, is my life working for me and those around me? I have compiled a list of questions, that I contemplate, maybe they will help you in the development of your business or personal plan for the year 2009!
The big picture questions I ask:
- Where am I now?
- Where do I want to be?
- How do I get there?
- When will I get there?
- How do I stay on track?
Now, for specific Real Estate questions:
- What are my 2008 numbers for:
- Listings taken?
- Listings closed?
- Listings expired?
- Escrow sides opened?
- Escrow sides closed?
- Commission income?
- How much money do I want to make in 2009?
- To do that, how many sides must I close?
- How many closed sides will be listings?
- How many closed sides will be buyers?
- What percent of my listings will result in a closed sale?
- What percent of my buyer clients will close?
- How many hours per week will I work?
- How does that translate to $$ per hour?
- Where did my clients come from in 2008?
- Which activities do I still do that no longer work?
- Do I need to change my target market and how do I accomplish this task?
- What do other agents in my market, would it work for me?
- What is my marketing budget?
- What is my general business budget?
- What am I really good at?
- What am I weak at?
- How can I make my strengths work better for my business?
- How will I manage around my weak areas?
- Do I have a work schedule that I adhere to?
- What is my education / self improvement plan?
- What are the key threats to my business?
- What do I different than the competition?
- Do I have a plan to live a full and productive personal life?
- Do I have an effective system for:
- Contact management?
- Listing process?
- Escrow process?
- Time management and blocking?
- Tracking my marketing?
- Tracking my income?
- Do I know what a good system is and am I using it effectively?
This year I have added SEO (search engine optimization) to my planning to have a better placement in Internet marketing. As usual, as it is with all the techy stuff in my life, I push forward with it when I have no other choice. The time is here! I will become an aggressive Internet marketer. I encourage everyone to reflect, review and get going in 2009!
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